Posts

Toying with Magic: My Journey with Hamleys at Reliance Brands

 Some jobs fill your calendar. Others fill your soul. For me, Hamleys wasn’t just another brand—it was a canvas, a carnival, a creative playground, and a wild, chaotic love story I’ll always come back to with a smile. When I joined Reliance Brands Limited , the assignment was clear: elevate Hamleys —the world’s finest toy store—into a living, breathing experience that kids would dream about and parents would never forget. But the journey? That was anything but ordinary. From launching flagship stores across the country to orchestrating Nerf gun battles in malls, every campaign I worked on was more than just marketing —it was performance art. Whether it was building Dinosaur Zones and Space Zones inside Hamleys, bringing characters like Minions and Trolls to life, or running madcap birthday return gift counters, each project demanded the perfect blend of strategy, theatre, and childlike curiosity. And I was all in. One day I was planning a footfall-driving activation in Rajkot, ...

Home – A Reflection in Chaotic Time

Ladies and gentlemen, tragedies unfold every day—yet what we see and hear is curated by the media. They decide what gets coverage, driven by the promise of TRPs. And unfortunately, we’ve become conditioned to respond only to what trends. I'm not a sensationalist reporter here to deliver breaking news, nor am I trying to dramatize this post. If there’s emotion, blame the heart. Have you picked up a newspaper recently? Surely, “Game of Thrones” isn’t the only conversation happening at your workplace watercooler. Flip through any daily and you're bound to find pain—accidents, deaths, medical mishaps, or yet another looming pandemic. There’s grief. And then there’s life. But do we really celebrate life? Not often. You know who does? Cancer patients. They celebrate life in ways many of us forget to. That’s what brings me to the point of this piece: Home . Today, home feels like the safest place in the world—our haven, our escape, our constant. In a world shaken by airline crashes...

Confessions of a Concert Virgin: My First Time (and it was Metallica!)

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- The journey, The end of it all -  You’ve probably heard of the term “virgin” —no offense to anyone out there. But have you ever heard of a “concert virgin” ? That was me. Yep, I had never been to a concert before in my life. (And no, I’m not the most boring guy in the room.) Honestly, I wasn’t even planning to go. The idea of shelling out over 7 grand for a bus ride and a Metallica ticket didn’t really scream “worth it” to me at the time. Murphy’s Law hit hard. Just when I caved and booked my bus ticket, guess what? Surprise! No concert tickets left. Perfect. And this wasn’t just any bus—it was the Metallica fan bus, packed with metalheads, geeks, unlimited booze, and a karaoke session featuring every Metallica hit under the sun. Sounds like a blast, right? Honestly, I wouldn’t have minded a peaceful ride either, but hey—we were already on this rollercoaster. Despite the ticket hiccup, I raged internally and externally. I begged. I pleaded. I prayed. And guess what? Th...

Sucker Punched & Loving It

Written for IMDb, shared with love here. So I recently caught Battle: Los Angeles and while heading up the escalator, a massive poster for Sucker Punch caught my eye—complete with schoolgirl outfits, swords, and serious attitude. It screamed kick-ass fantasy , and I couldn’t help but wonder: “Is this going to be as wild as it looks?” Fast forward to today—I watched it. And yep, it delivered exactly what it promised. Chicks. Guns. Katanas. Giant robots. Explosions. All wrapped up in a high-octane visual fantasy. Think Sailor Moon meets Call of Duty , with a heavy splash of anime aesthetics. If you’re into gaming or anime and fall somewhere in the 15–30 age group, chances are you'll eat this up. For everyone else—this might just feel like a chaotic fever dream. To be clear, this isn’t a film where logic takes center stage. It’s a fantasy role-playing spectacle , and to really enjoy it, I’d recommend leaving your brain at the door and just going along for the ride. The action s...

A Messy Life, Well Lived

We spend so much of our lives trying to bring order to chaos. We create clocks, calendars, weather apps—little systems to help us believe we’re in control. But really, how much of life is truly under our control? What if we chose to live in a reality entirely of our own making? Are there really 31 or 30 days in a month… or should they all just be 28? Who decided a day has 24 hours anyway? Why can’t summer be monsoon? What if orange is actually green, and green is blue? We accept these frameworks without question. But once in a while, it’s worth breaking away from the routine—to rewrite the rules, even if just for a day. I try to run my life. Is it in order? Honestly, probably not. But here's the kicker: I kind of like the chaos. I thrive in a life that’s equal parts messy and structured. Still, there are moments when being sharp, focused, and organized makes all the difference. The question is: with all the resources you have—time, energy, ideas—are you really us...

Blue Lights & Strange Saturdays

I’m sitting alone in my room, lit only by a dim, deep blue light above me. It feels almost psychedelic. Maybe it’s the lighting, or maybe it's the fact that I just woke up and still feel a little lost in between dreams and reality—lightheaded, like I’ve been floating through the day without fully waking up. Scrolling through Facebook, I see a flood of “Last Day of College” posts. Farewell pictures. Big grins, teary eyes, celebratory captions. Just a few months ago—eight to be exact—I was there too. That final day, saying goodbyes. And then, without much warning, life happened . I landed a job, routines formed, and the whirlwind of adulthood began. Today, though, there’s a strange drowsiness I can’t shake. I haven’t touched a drop of alcohol, yet I feel slightly drunk on emotions, or maybe on the weight of everything unsaid. Should I pour myself a glass of scotch? Or vodka? Not to drown anything—just to feel something new? The walls around me feel heavy tonight. Like they’re watc...

Without A Doubt

Without a doubt... I’ll meet my friends this week. I’ll text them every day and actually stay in touch. I’ll play Xbox at least twice. I’ll catch up on my favorite shows. I’ll start working out and finally shrink this stubborn tummy. I’ll buy a new pair of headphones for my PC. I’ll clean my room (for real this time). I’ll stop being lazy and work harder. I’ll find myself a girlfriend. ...And so much more. Sounds like a solid list, right? I tell myself these things all the time—every week, every day, even. But somehow, time just slips through the cracks. If I’m lucky, and the universe feels generous, I get a Sunday off. Like today. And yet… here I am. Exhausted. Not wanting to move. Not even wanting to meet anyone. Why? Maybe because all I really want to do is just sit, think, stare at the ceiling, and dream—with a side of TV and doing absolutely nothing. Right now, life feels like a cluttered mess. I barely get time to just be still . And if I did ...